Rhubarb???

We take our rhubarb for granted in the north. Rhubarb is a cold weather crop and cannot be grown in deep south Texas. Many have tried and all have failed. The conditions here are just not favorable for our redheaded friend. So imagine my surprise when I went to my favorite grocery store, H.E.B. and spotted rhubarb in the produce department. It surprised me so much that I had to take a picture!
And you might think I was mistaken about what it is but I am not.

And here is a close up of the price tag and in fine print, you can see that it states it to be RHUBARB!